Buyer UX optimization for the Mini App catalog
In the app catalog, a buyer struggled to find green coffee for their needs on their own and often had to ask a manager to place the order. Goal: raise self-serve orders from 10–20% to 30–40%
Framed JTBD and a hypothesis for a new catalog structure, then in ~15 active hours built a clickable prototype in Cursor — 8 iterations: shelves on the left, filter chips, sticky tools, denser lot cards with cart. Goal: validate UX myself without waiting on external engineering
Status: prototype ready for testing with 5–7 buyers — self-serve order lift not measured yet. Success criterion: 5 of 7 complete a typical order without a manager. Engineering will get an aligned scenario and spec — not a raw hypothesis